From target-specific paid advertising to authentic organic social, Furman’s ongoing digital marketing is essential to increasing yield for recruitment and university brand recognition.
As Creative Director of Furman Magazine, I work closely with editors, designers, freelancers, web developers, and vendors to deliver the university’s most forward-facing publication. I work collaboratively to procure compelling content, communicate clear design direction, schedule photo shoots, and oversee production while acting as a lead designer.
Furman Magazine is published in print and online twice a year and delves into the stories and happenings within Furman University and its community, covering a wide range of rich topics, including campus news, alumni updates, features, and profiles. As Creative Director for the magazine, I put each print and digital issue through the paces so our subscribers can engage with vibrant visual content. Each issue is aimed at a diverse audience, including alumni, students, staff, and the broader community. It's a vibrant source of information and a platform for sharing the university's accomplishments, initiatives, and the stories of its people.
Cutting through the clutter and impressing upon prospective students is essential for Furman's enrollment. Through fresh, authentic and vibrant branding initiatives translating across print and digital channels, students and parents are delivered relevant messaging expounding on what Furman has to offer to every student.
As lead designer, I have worked closely with campus partners and directors to bring the vibrancy and energy of Furman to life on campus and across Greenville. Taking deep dives, asking the right questions, and actively listening to fully understand the audience, purpose, and need for each space provided the springboard for creating each impactful and intentional space. From concept and design to hands-on execution and follow-through with installation, I have guided each project as it has taken a unique and inspiring form. From fresh and innovative to bold and collegiate, each space is thoughtfully illustrated with purpose and craft.
Located in Crescent One, Furman Innovation Lab is a collaborative workspace for entrepreneurs, organizations, and Furman programs. Linking Furman University to downtown Greenville, the workspace hosts a range of Furman programs and services and provides space for individuals, teams, and companies to collaborate and work.
Furman’s partnership with the Bon Secours Wellness Arena features Furman’s main Church Street entrance graphics and other digital branding inside the arena.
On campus, graphics have been developed in collaboration with many departments to create branded hallways, classrooms, and entrances, including University Communications, Business and Accounting, and Education.
The 2019 President’s Report, “Reflecting on Our Calling,” provides an in-depth look into the university’s admissions, athletics, diversity and inclusion efforts, community impact, and development initiatives, underscoring The Furman Advantage approach to education.
Furman University Communications earns a Gold CASE Circle of Excellence Award in recognition of the work to support the university’s initiatives.
Furman University launched The Cleary Furman capital campaign to raise $426 million to support strategic priorities like scholarships, academic programs and campus enhancements. The Clearly Furman branded identity was established and is used through print, web, social and digital channels to promote and educate around the campaign.
In the Kitchen at White Oaks is part recipe, part history book. It celebrates the 25th anniversary of the White Oaks bequest by Homozel Mickel Daniel and its designation as the Furman University Presidents Home. The cookbook includes a collection of recipes from several former first ladies, First Gentleman Charles Davis, and recipes from Mrs. Daniel that were found in a chest of drawers in the library.
The Partners Program initiative by Furman Office of Development directly unites students with donors, giving donors the opportunity to see the direct and immediate impact of their investment through student relationships. The Partners Programs is one of many that shape The Furman Advantage, which is the opportunity each Furman students has to realize his or her unique and individualized pathway through schooling and beyond.
While staying true to Furman's overarching brand, the Partners Program system is purposeful in feeling current, yet established and accessible, functioning to be being easily identified as its own programing.
Furman University’s strategic vision, The Furman Advantage, guarantees every student an unparalleled education that combines classroom learning with real-world experiences and self-discovery. To communicate this vision and grow the Furman brand, The Furman Advantage visual identity is established, translating across extensive medium and platforms, including the announcement launch event to online presence, and strategic printed materials.
Each year The Shi Center for Sustainability publishes an annual report sharing its programs and successes with the Furman and Greenville communities. The yearly report highlights the extraordinary work of both the Shi Center Student Fellows and Faculty Affiliates, as well as many other exciting opportunities supported by the Center.
Coca-Cola sponsorship display graphics for the McDonald's Women Operators Network (WON) trade show presence.
Domino’s CASE Award incentive campaign sponsored by the Coca-Cola Company.
The Coca-Cola Company sponsors the quarterly publication of Behind the Screams, for Six Flags, highlighting national marketing programs, promotions and in- park initiatives.
Tucked away in the uppermost reaches of South Carolina is an ecologically unique area where the Blue Ridge Mountains meet the Piedmont. Bordered by the pristine Jocassee Gorges, Laurel Preserve is a large, unbroken land tract covered with forest slopes of mature age-old hardwoods, rare plant species and meandering mountain streams.
From here, the backdrop of the natural tranquil lifestyle is set. With a high-end, yet warm and approachable look feel established through watercolor sketches and color palette found in nature, Laurel Preserve is captured. The materials show and tell the community plan, inspired by the great camps of the Adirondacks, illustrating the landscape of a retreat with outdoor features like campsite fire pits, hot tubs and tree house pavilions; designed to create intimate and comfortable luxury outdoor living that is your home.
Every year Furman University invites alumni and friends to "Come Home" and experience the nostalgia of returning to Furman's beautiful campus for Homecoming Weekend. The print and social campaign kicks off with mailing the Save the Date, encouraging website registration and t-shirt and commemorative poster sales.
A Century of Better Care. 100 Years of Piedmont Hospital was created working closely with Piedmont Hospital’s archive department. This 116-page historical retrospective chronicles Piedmont’s rich history featuring biographical briefs, vintage photography and preserved found objects.
The book kicked-off a year of centennial events celebrating Piedmont’s contribution to the medical industry.
